Martin Lindstrom (Lindstrom co. // Buyology Inc.)
CEO and Chairman of the LINDSTROM company and the Chairman of BUYOLOGY INC. As one of the world’s most respected marketing gurus, he advises top executives at companies including the McDonald’s Corporation, Nestlé, American Express, Microsoft, The Walt Disney Company and GlaxoSmithKline.
Antti Ohrling (Blyk)
Antti is a co-founder of Blyk. Antti has over 25 years experience as a senior manager in branded goods, retail and wholesale, publishing, film and advertising industries.
Cameron Saunders (Channel 4)
Head of marketing digital channels, Channel 4. Cameron was chosen as one of Marketing’s Next Generation: Power 100 marketers, and in his spare time is a successful remixer/producer with the dance outfit The Young Punx.
Maarten Leyts (Trendwolves)
Maarten is ceo and founder of Trendwolves , experts in European youth culture and youth trends. Trendwolves‘ consultancy offers youth research and intelligence, youth and job marketing, concept development, strategy support and advice in co-operation with young people.
Lorenz Bogaert (Netlog)
Lorenz Bogaert (32) is co-founder and CEO of Netlog, a leading European social networking site with over 35 milion users. Lorenz started Netlog in his student years when he was mostly known as a contributing editor to various internet and IT magazines and as a manager of an internet consulting business.
Subscribe and meet Martin Lindstrom (and learn about his new book "Buyology")
Want to know more about job marketing? Erik van den Branden will highlight the Deloitte Facebook case at Youthwatching ‘09!
Erik Van den Branden started his career with Deloitte in 1988, at the age of 24. He spent nearly 10 years in the audit department, where he qualified as a certified auditor. In 1997, Erik was appointed Director of European Learning within the international network of Deloitte Touche Tohmatsu. He took on the role of Director of Human Resources at Deloitte Belgium in 1999. Since June 2007, Erik has led the HR Shared Services department, dealing with recruiting matters, compensation & benefits, payroll & personnel administration, car fleet management and industrial relations.
Marketingguru Martin Lindstrom maakt tijdens zijn Buyology wereldtournee op 12 december een exclusieve tussenstop voor het Youthwatching ‘09 seminar. Tijdens dit eendaagse seminar in Gent staan de vragen Wie zijn de jongeren van nu? Hoe zijn deze jongeren te bereiken? en Hoe houd je deze jongeren vast? centraal. Naast Lindstrom zullen onder andere ook Antti Öhrling (Blyk), Cameron Saunders (Channel 4) en Lorenz Bogaert (Netlog) hun opwachting maken.
De rode draad door het programma is het jaarlijkse Europees Jongeren Trendrapport van het youthwatching bureau Trendwolves, dat onderzoek doet naar dominante Europese jongerentrends. Naast de belangrijkste resultaten van dit onderzoek zullen ook, samen met Martin Lindstrom, concrete handvaten worden aangeboden voor toepassing van de onderzoeksresultaten.
Willem Sodderland (Buzzer), Nico Ruell (Red Bull), Nalden (Nalden.net), Jeroen Boschma (Generation Einstein), Herman Konings (Pocket Marketing/nXt) en Erik Van den Branden (Deloitte) completeren het programma. Ook zijn er jongerenpanels en een talentcorner voor jong Europees talent, waar de bezoekers kunnen sparren met jongeren zelf.
Youthwatching ‘09 wordt op 12 december 2008 gehouden in de Eskimo Fabriek in Gent. Meer informatie is te vinden op www.youthwatching.com
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BERICHT VOOR DE REDACTIE
Voor meer informatie kunt u contact opnemen met Trendwolves: Andrew Vassallo andrew@trendwolves.com Tel: +32 9 330 83 61
The cool people at Toykyo designed these style elements for the subjects Skills, Gathering, Hero, DIY, Looks, DIY, Travel at the Youthwatching ‘09 seminar. As our man Nalden would say: “They got swagger“. Don’t they?
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