8.30u : Welcome, registration, coffee
8.45u : Introduction
9.00u : Martin Lindstrom , Buyology Inc., ‘The Buyology - Brandchild connection’
What’s next for marketing? Packed with amazing cases, groundbreaking insights and intriguing data, the Buyology Symposium addresses exactly that conundrum: how we replace the broken tools to enhance the success of advertising and branding. This multimedia show explores what Martin Lindstrom and his global team of scientists have learned from the world’s largest ever NeuroMarketing study. It holds revelations about the advertising of tomorrow, the future of TV commercials, and product placement revelations based in startling insights into our ‘buyology’.
10.15 u : Maarten Leyts, Trendwolves, european youth trends, CEO
The European Youth Trend Report ’09’ : How does the European youth population think, feel & live in this day and age? Trendwolves talked with hunderds of youngsters in their hometowns face to face and surveyed the opinion of almost 25.000 European youngsters between 14 and 25 years old. about looks, skills, connectivity, gathering, DIY, rebellion, codes and tribes. Discover the youth trends for 2009 and discover why change within creative youth culture can be a source of inspiration for innovation, product development, positioning and business development
11.15u : Coffee Break and Networking Session
11.30u : Antti Ohrling, BLYK, founder
12.00u : Thijs Boon, publisher of Vice in Holland and Belgium
Vice is on of the fastest growing youth media compagnies in the world with activities ranging from magazine publishing, events, viceland.com, vbs.tv, movies, books and brand consultancy. The voice of a global subculture, Vice now talks to over 10 million young, pioneering consumers every month.
12.20 : Cameron Saunders , Channel 4, head of marketing for digital channels – E4, More4 and Film4
‘Youthmarketing just got useful: Adding value to consumers to drive word of mouth’, the creation of groundbreaking campaigns for the likes of Skins and Fonejacker and how 4Music launched as the leading music channel for 16 - 34’s, overtaking MTV’s TMF.
12.40u : Lunch & Table Talks
Lunch with Antti Ohrling and Martin Lindstrom (by invitation).
13.45u : Herman Konings , Pocket Marketing/Nxt , ‘Eternal Youth’
Babybloomers (blooming babyboomers) and their teen and twentysomething children are now more than ever fellow travellers on the same journey to eternal youth. Young people consider their parents today as ‘inspiring’ and vice versa even more …
14.00u: Lorenz Bogaert, Netlog , ceo, User-generated brands
In January 2008, Netlog launched its Brand Integration Platform. This has allowed many well-known brands to be integrated with the Netlog platform, giving them the chance to build their own page with a blog, videos and photos. Furthermore, the initiative has allowed companies to enter into direct contact with their fans and supporters. In some cases, the strength and offline popularity of a brand have been enough to attract a hugely active fan community. In fact, personal brands belonging to individual Netlog members have also emerged. This demonstrates an important development in social networking, in which the user generates not only content but popularity, too.
14.20u Nalden, Nalden.net, Appletree , ‘Naldisney got the Internet Goin’ Nutz’
Talking about Nalden.net, an online desktop which includes news supported by audio & video channels covering interests in a wide spectrum of music, design, trends & technology in a real and authentic way directly to the influential trend-setters market segment with an entirely unique approach to distribution and content.
14.40 u : Nico Ruell , Red Bull , head of marketing
‘The Red Bullisch way ‘, only with refreshing initiatives touching the youth in the Red Bullish way, the Belux business can be developped further. His 2 main drivers “Make things happen” and “Fans make Fans and more Fans” resulted already in several impactful below the line activations and events.
15.00 u : Jeroen Bosschma , BizcoB Barcelona, creative director
The biggest misstake we can make is to look at todays youngsters and compare it to those good old days when we were young. Todays youngsters understand the world we life in a lot better than we do. The generation gap has turned arround they do understand us, but we don’t understand them. They are living the peak, Maslov V and we are still fighting the fourth level. What does this mean for us? And how can we reach them, and how can we build brands? What is our reason to be when you look at it from their perspective?
15.20 u : Coffee Break and Networking Session
15.40 u : Erik Van den Branden, Deloitte, Director of Human Resources
Insights into the way Deloitte Belgium uses Social Media in reaching out to potential candidates in order to meet its objective to hire 340 graduates by September 2009. We will focus particularly on our efforts and actions around FaceBook in this context.
16.00u: Martin Lindstrom, Buyology Inc., ‘Buyology’
You’re a victim of subliminal advertising—right now! It was banned back in the fifties, and no–one has touched it since. Or so we thought. The truth is dramatically different. Lindstrom and his team explored the facts behind subliminal advertising and used the brain as the direct source of evidence for it. The revelations are astounding.
Explore the future of subliminal advertising.
Learn what not to do—and what you better do.
Understand the secrets of our consumer brains and how to translate them into brand action.
Secure fascinating knowledge about the next generation of product placement: what will it look like, and how can you make the most of the technique for your brand?
