Martin Lindstrom (Lindstrom co. // Buyology Inc.)
CEO and Chairman of the LINDSTROM company and the Chairman of BUYOLOGY INC. As one of the world’s most respected marketing gurus, he advises top executives at companies including the McDonald’s Corporation, Nestlé, American Express, Microsoft, The Walt Disney Company and GlaxoSmithKline.
Antti Ohrling (Blyk)
Antti is a co-founder of Blyk. Antti has over 25 years experience as a senior manager in branded goods, retail and wholesale, publishing, film and advertising industries. 
Cameron Saunders (Channel 4)
Head of marketing digital channels, Channel 4. Cameron was chosen as one of Marketing’s Next Generation: Power 100 marketers, and in his spare time is a successful remixer/producer with the dance outfit The Young Punx. 
Maarten Leyts (Trendwolves)
Maarten is ceo and founder of Trendwolves , experts in European youth culture and youth trends. Trendwolves‘ consultancy offers youth research and intelligence, youth and job marketing, concept development, strategy support and advice in co-operation with young people.
Lorenz Bogaert (Netlog)
Lorenz Bogaert (32) is co-founder and CEO of Netlog, a leading European social networking site with over 35 milion users. Lorenz started Netlog in his student years when he was mostly known as a contributing editor to various internet and IT magazines and as a manager of an internet consulting business.At the moment, we’re waiting for our customised Youthwatching ‘09 shirts. We’re thrilled that some extremely talented young people agreed to give their interpretation of Youthwatching and Trendwolves.
While we wait, however, we still got some promotion to do for the event. That’s why we were really glad to see the temporary promo shirts coming in today. Polle, our one-man Dutch promoteam, seems really happy showing off his shirt. Expect a heavy-promoting Polle, soon, in a city near you 
The amazing people of Toykyo, who did our housestyle, also designed this amazing flyer. Tom couldn’t resist showing it to our house pets.
Young, talented and can’t afford to go to Youthwatching ‘09? Tell us why you should be part of our talent pool and get in for free!
Today, whole of the Youthwatching ‘09 team visited the Eskimo Factory to check on the location. The location is amazingly cool and inspirational (don’t forget to check the slideshow). The large industrial spaces, empty or fully decorated, our creative neighbours, the rough walls and great lighting are a fantastic environment for Youthwatching ‘09.
With about six weeks remaining, we’re working hard to finalize the floor plan and interior design for the event during the day and the party at night. The creative possibilities are endless, now it’s up to making choices.
Eskimo, Ghent
Wiedauwkaai 25
9000 Gent, Gent, Belgium
http://eskimofabriek.com
After receiving a Master of Laws at Leiden University, Willem started his career in 1994 at Michael Porter’s strategy consultancy Monitor Company. In 1998 he launched an ‘incubator’, which helped create several new companies and concepts. Willem has been involved in marketing and innovation ever since. In a number of startups he actively sought out consumers to play a part in marketing. The incredible enthusiasm of the ‘user‘ to be able to get involved and the raw power of their opnions left him wanting more of it. Better harnassed, managed and stimulated. Buzzer is the result.
The verb ‘buzzen’ (‘to buzz’) has rapidly become a household word in The Netherlands. Buzzer, the first European WoM Marketing agency, is responsible for this language innovation. Willem Sodderland launched the agency in 2004 with the ambition to let consumers play an active role in the marketing process. Since then, tens of thousands of consumers have tried out new products, spread on- and offline buzz and provided feedback. Millions and millions of word of mouth interactions between consumers have resulted, and many products and marketing programs have been optimised through the feedback. In 2008, Buzzer is working for an impressive list of local and multinational brands and has become a recognised authority in the domain of WoM and consumer dialogue and participation. Amsterdam-based, Buzzer has expanded to Belgium and will be launching in other markets in 2008.
More about Willem:
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Last week we were able to confirm Martin Lindstrom as the keynote speaker for the Youthwatching ‘09 event.
We are really proud that we can offer 100 copies of Martin Lindstrom’s new Buyology book for the first 100 subscribers.
Subscribe now.
We are really delighted we can confirm Martin Lindstrom, the CEO and Chairman of the LINDSTROM company and the Chairman of BUYOLOGY INC. is the keynote speaker for Youthwatching ‘09.
As one of the world’s most respected marketing gurus, Martin advises top executives at companies including the McDonald’s Corporation, Nestlé, American Express, Microsoft, The Walt Disney Company and GlaxoSmithKline. Martin Lindstrom speaks to a global audience of close to a million people every year. He has been featured in numerous publications, including USA TODAY, Fortune, and The Washington Post, and his previous book, BRAND sense, was acclaimed by the Wall Street Journal as one of the ten best marketing books ever published. His five books on branding have been translated into twenty-five languages.
More about Martin Lindstrom on his speakers page.
After some time we spent in beta, today, finally, our Youthwatching ‘09 website went live!
We just confirmed the old Eskimo Factory in Gent as the location of the Youthwatching ‘09 event. The location is a renovated and modernly equipped textile factory from the nineteenth century.
The oldest buildings, among which the “Grote Fabriek”, the “Kleine Fabriek” and the “Promenade”, date from the end of the 19th century. The buildings, visible from the street side, date from 1946 and were also part of the same factory - “Usines Cotonnieres Indienneries Belges” - with a surface of 46 ha. They reached up to the beautifully renovated historical towers of the Vynckier factory (General Electrics).
The factory was divided at the bankruptcy of the Usines Cotonnieres and the building of the current Eskimofabriek was saved, cleaned and adapted around 1970 to the activities of the company De Groote with its well-known “Eskimo”.
In 1996, “Eskimo” moved to Melle, which resulted in empty buildings for some time. The organizers of the Eskimo-parties took their chance to transform this historical building to the fairly successful eventhall. At the beginning of the year 2000, “Eskimo” had expanded to a mega festival, well-known far beyond all bounds. Among many others, the internationally known Dewaele Brothers of Soulwax and Saint-Germain have performed at the Eskimofabriek.
Since the beginning of the year 2005 and after submitting a town-planning and environmental permission, the oldest parts of the Eskimofabriek are renovated.
